|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
2010年03 期
| 标题 |
| 基于现代物流理念的铁路货运营销策略研究(28 卷) |
| 英文标题 |
| Analysis on Marketing Strategy of Railway Freight Transportation Based on Modern Logistics Concept |
| 摘要 |
| 随着现代物流理念和技术在生产制造业的广泛应用和不断深化，其所带来的巨大潜在利润被更多的企业所重视。更加注重客户导向的营销策略使定制化的物流服务能力成为吸引顾客的重要变量，现代物流已经成为开展现代营销的一种必备手段。铁路提供的运输产品和满足消费需求的过程， |
| 作者 |
| 新闻作者:吴 璇，王 烈 |
| 关键字 |
