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2008年12 期
| 标题 |
| 客户关系管理引入铁路货运服务的理论与实践(26 卷) |
| 英文标题 |
| Theory and Practice on Appling Customer Relationship Management on Railway Freight Service |
| 摘要 |
| 介绍了客户关系管理引入铁路货运服务的理论基础。客户经济时代的到来，深刻地改变着市场交易中买卖双方(企业和顾客)的既有地位，使顾客满意度成为衡量企业经营好坏的一种最为客观公正的评价标准。客户经济现象已不同程度地存在于包括铁路运输服务在内的众多行业领域，并受到 |
| 作者 |
| 新闻作者:周新军 |
| 关键字 |
