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2010年08 期
| 标题 |
| 成渝铁路客流特征分析及营销对策研究(32 卷) |
| 英文标题 |
| Analysis on Passenger Flow Characteristics of Chengyu Railway and Research on Marketing Strategies |
| 摘要 |
| 通过对成渝铁路的旅客问卷调查，分析成渝铁路的客流特征、旅客需求和客运产品情况，从优化列车运营、提高站车服务水平、完善与丰富客票销售渠道3个方面提出改进建议。从树立动车组列车品牌、采取灵活的价格策略、培育固定客流和开展特色服务等方面探讨成渝铁路客运产品营销策 |
| 作者 |
| 新闻作者:彭艳梅，马 驷，余 沛 |
| 关键字 |
